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As our world becomes more digitalised day by day, so does the market of outdoor advertising. Digital billboards are the newest addition to the market. They can be used both indoors and outdoors. For indoors, with less exposure to sunlight, LCD technology is used. For outdoors, on the other hand, LED technology is the more prominent type.
Nushikyan Advertising was the first company to introduce LED digital billboards to the market in Armenia in 2008. In July 2016, we have decided to expand our digital portfolio with four new screens. In total, we now have four LED screens, all located in the small center of Yerevan. These screens provide 1920x1080 FULL HD quality, 280 trillions of colours, and pixel pitch starting from 4mm - one of the best in the industry.
The advantage of Digital billboards is in their flexibility - you can put videos, animations, and static pictures on them. This means that you can put out more information, unlike static billboards where there is just one static picture. Furthermore, the motion in videos and animations will attract more attention from the public.