#1 Tech companies like Facebook and Google are leading the way in the world of online advertising. Yet when they want to spread the word about their newest product or feature, they turn to out-of-home advertising, buying billboard ads around the world.
#2 71% of Consumers Often Look at the Messages on Roadside Billboards.
#3 Billboard marketing costs 80% less than television advertising.
#4 Nearly 26% of Customers Have Visited a Website in Response to an OOH Advert.
#5 56% of Customer Will Talk About Funny OOH Adverts That they have seen.
#6 Consumers spend 70% of their day away from home.
#7 Consumers actually make shopping decisions while in the car.
#8 Movement attracts attention: Digital formats generate 50% more engagement than static formats.
#9 Outdoor Advertising as a tool used many decades ago by Egyptians and Greeks.